Let’s stop and look at the world around us. What do we see? We see people walking and looking down at their cellphones, or if their rich enough, an iPad. Yes they can go online on both of these devices, or even better yet on apps. Today there are hundreds of thousands of apps and people are willing to pay for them.
Why apps? I believe because they’re fun, a time saver and manageable. Instead of going online and putting typing in each site on the web browser, they can just click on the app and enjoy it as much as the web site. Newspapers are currently investing in apps as well as online web sites. A subscriber can purchase a subscription to a newspaper app with a fraction of the cost of getting the paper delivered to the front door every morning. It saves the newspaper money by not having to use up paper, ink or a carrier.
My question is, what if every newspaper subscriber gets the app and cancels an online and newspaper subscription. Would that mean newspaper print will go out of business and online news sites will lose advertisers because of lack of viewers? These are things we need to think about. I think there should be a balance between online, newspaper print and news app users. It should be taken into consideration when discussing saving the newspaper business.
